i-Shakti

Description: 
Project Shakti is an initiative of Hindustan Unilever Limited (HUL) to usher prosperity and uplift the standard of living in rural India. The objectives of Project Shakti are to create income-generating capabilities for underprivileged rural women by providing a small-scale enterprise opportunity, and to improve rural living standards through health and hygiene awareness. A key factor that has inhibited the development of rural India has been lack of access to critical information and services. Given India’s large geography and weak infrastructure, it is often difficult to reach out to the rural areas. In order to impact both livelihood opportunities and living standards of rural communities ‘i-Shakti’ - an IT-based rural information service has been developed to provide information and services to meet rural needs in agriculture, education, vocational training, health and hygiene. The premise of the i-Shakti model is to provide need based demand driven information and services across a large variety of sectors that impact the daily livelihood opportunities and living standards of the village community. To catalyze overall rural development, HUL hopes to collaborate with mainstream institutions (both corporate and not-for-profit organizations) that are experts in agriculture, health, insurance, financial services and education.
Subject: 
Information service, rural communities, enterprise development
Creator: 
Hindustan Unilever Limited
Language: 
EN
Coverage: 
India
Type: 
Text
Format: 
Web Page